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      Handbuch Dienstleistungsmanagement 

      Internes Marketing als neue Schwerpunktsetzung für das Personalmanagement in Dienstleistungsunternehmen

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      Publisher: Gabler Verlag

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          A Conceptual Model of Service Quality and Its Implications for Future Research

          A Parasuraman, Valarie A. Zeithaml, Leonard Berry (1986)
          Article 0 comments Cited 204 times – based on 0 reviews     Review now
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            Internal marketing—The missing half of the marketing programme

            Neil Morgan, Nigel Piercy (1991)
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              Internal marketing: A new perspective for HRM

              Brett Collins, Adrian Payne (1991)
              Article 0 comments Cited 18 times – based on 0 reviews     Review now
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                Book Chapter
                Publication date (Print): 1998
                Pages: 707-732
                DOI: 10.1007/978-3-322-96503-5_29
                SO-VID: 0537cf50-d6a0-42f0-a8ad-a9902a29f801
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