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      Strategisches Management von Medienunternehmen : Einführung in die Medienwirtschaft mit Case-Studies 

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      Author(s): , ,
      Publication date (Online):
      Publisher: Springer Fachmedien Wiesbaden

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          Medien- und Internetmanagement

          Bernd W. Wirtz (2013)
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            Strategien in der Medienbranche

            Insa Sjurts (2005)
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              Medienökonomik

              Marie Kiefer (2005)
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                Book Chapter
                Publication date (Print): 2015
                Publication date (Online): June 13 2015
                Pages: 1-3
                DOI: 10.1007/978-3-658-09501-7_1
                SO-VID: 143ef73f-f2aa-4a58-9194-195ce3de782e
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