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Medien- und Internetmanagement
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Author(s):
Bernd W. Wirtz
Publication date
(Print):
2013
Publisher:
Springer Fachmedien Wiesbaden
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Hogrefe Pflege
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Book
ISBN (Print):
978-3-8349-3260-0
ISBN (Electronic):
978-3-8349-3770-4
Publication date (Print):
2013
DOI:
10.1007/978-3-8349-3770-4
SO-VID:
89978b24-2443-4079-ad5a-27b3ab3c0f33
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Book chapters
pp. 1
Grundlagen des Medienmanagement
pp. 185
Zeitungs- und Zeitschriftenmanagement
pp. 255
Buchmanagement
pp. 313
Filmmanagement
pp. 387
TV-Management
pp. 493
Radiomanagement
pp. 557
Musikmanagement
pp. 615
Video- und Computerspielemanagement
pp. 693
Internetmanagement
pp. 777
Internationales Medienmanagement
pp. 833
Integrierte Medienverbundunternehmen und Crossmedia
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