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      Strategisches Management von Medienunternehmen : Einführung in die Medienwirtschaft mit Case-Studies 

      Medienmärkte und -unternehmen

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      Author(s): , ,
      Publication date (Online):
      Publisher: Springer Fachmedien Wiesbaden

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          Medien- und Internetmanagement

          Bernd W. Wirtz (2013)
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            Die Unternehmung als wirtschaftliches Aktionszentrum

            E Kosiol (1972)
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              Medienmanagement

              M. GLASER, M. Glaser (2010)
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                Author and book information

                Book Chapter
                Publication date (Print): 2015
                Publication date (Online): June 13 2015
                Pages: 23-32
                DOI: 10.1007/978-3-658-09501-7_3
                SO-VID: f3f3df26-7c93-45c1-b502-f6f37475f538
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