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Strategien in der Medienbranche
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Author(s):
Insa Sjurts
Publication date
(Print):
2005
Publisher:
Gabler Verlag
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Kindheit, Jugend und Entwicklung
Author and book information
Book
ISBN (Print):
978-3-409-32181-5
ISBN (Electronic):
978-3-663-05972-1
Publication date (Print):
2005
DOI:
10.1007/978-3-663-05972-1
SO-VID:
7e6b2862-a9cd-4ea1-bf3f-bd0fbc88d56a
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Book chapters
pp. 1
Die Medienbranche im Wandel
pp. 5
Begriffliche und konzeptionelle Grundlagen
pp. 25
Strategien in der deutschen Medienbranche
pp. 435
Strategien der größten Medienunternehmen der Welt
pp. 481
Ausblick
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