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Neue Aspekte des Dienstleistungsmarketing
Blueprinting — Grundlage des Managements von Dienstleistungsunternehmen
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Author(s):
Michael Kleinaltenkamp
Publication date
(Print):
2000
Publisher:
Deutscher Universitätsverlag
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Service Positioning through Structural Change
G. Shostack
(1987)
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How to Design a Service
G. Shostack
(1982)
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Organizational socialization of service customers
Scott W. Kelley
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Steven Skinner
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James Donnelly
(1992)
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Book Chapter
Publication date (Print):
2000
Pages
: 3-28
DOI:
10.1007/978-3-322-85204-5_1
SO-VID:
0ca0be34-5242-419c-8c10-aa89e1c7e09f
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Book chapters
pp. 3
Blueprinting — Grundlage des Managements von Dienstleistungsunternehmen
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