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Marketing und Unternehmensführung
Die Anwendung mathematischer Modelle im Marketing - Teil 1 -
other
Author(s):
H. Meffert
,
H. Freter
,
J. Schmitt-Grohé
,
H. Steffenhagen
Publication date
(Print):
1971
Publisher:
Gabler Verlag
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HTWK Leipzig / OA-HVerlag
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Stochastic models for learning.
Robert R. Bush
,
Frederick Mosteller
(1955)
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Das Zielsystem der Unternehmung
Edmund Heinen
(1966)
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Preispolitik
Herbert Jacob
(1963)
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Author and book information
Book Chapter
Publication date (Print):
1971
Pages
: 93-117
DOI:
10.1007/978-3-663-02683-9_4
SO-VID:
8e24fbe8-7801-41a0-a04c-e6e3b39f26e9
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Book chapters
pp. 7
Was ist Marketing, wo liegen seine Schwerpunkte?
pp. 23
Die Organisation und Arbeitsweise einer Marketinggruppe
pp. 51
Die Bedeutung der Marktforschung im Marketing
pp. 93
Die Anwendung mathematischer Modelle im Marketing - Teil 1 -
pp. 121
Fallstudie 20
pp. 143
Fragen und Antworten
pp. 165
Kurzlexikalische Erläuterungen
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