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Produktinnovation : Verfahren und Organisation der Neuproduktplanung
Ideenprüfung im Innovationssystem
other
Author(s):
Jochen Schmitt-Grohé
Publication date
(Print):
1972
Publisher:
Gabler Verlag
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HTWK Leipzig / OA-HVerlag
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A New Product Growth for Model Consumer Durables
Frank M. Bass
(1969)
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Product Life Cycles as Marketing Models
William E. Cox, Jr.
(1967)
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Das Zielsystem der Unternehmung
Edmund Heinen
(1966)
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Book Chapter
Publication date (Print):
1972
Pages
: 81-124
DOI:
10.1007/978-3-322-88035-2_5
SO-VID:
103407bc-4a72-41ed-a874-3374e93e2e3e
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Book chapters
pp. 19
Produktinnovation und Marketing
pp. 25
Produktinnovation als Gegenstand der Untersuchung
pp. 31
Systemanalyse im Innovationssystem
pp. 57
Ideengewinnung im Innovationssystem
pp. 81
Ideenprüfung im Innovationssystem
pp. 125
Ideenverwirklichung im Innovationssystem
pp. 161
Schlußbetrachtung: Koordination der Produktinnovation
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