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      Kundenzufriedenheit 

      Verfahren zur Messung der Kundenzufriedenheit im Überblick

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      Publisher: Gabler Verlag

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          Konzeptualisierung und Operationalisierung komplexer Konstrukte. Ein Leitfaden für die Marketingforschung

          Christian Hornburg, Annette Giering (1996)
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            Der kundenorientierte Mitarbeiter

            Christian Homburg, Ruth Stock, Ruth Stock … (2000)
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              Marketingmanagement

              Christian Homburg, Harley Krohmer (2003)
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                Book Chapter
                Publication date (Print): 2003
                Pages: 115-151
                DOI: 10.1007/978-3-322-96615-5_4
                SO-VID: 2ea83daa-9c01-40cf-a7cd-c1ab19a6e73a
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