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      Qualitative Marktforschung 

      Ein Mixed-Method-Ansatz zur Zufriedenheitsmessung

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      Author(s): , ,
      Publication date (Print):
      Publisher: Gabler

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          Prospect Theory: An Analysis of Decision under Risk

          Daniel Kahneman, Amos Tversky (1979)
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            A Theory of Cognitive Dissonance

            Leon Festinger (1957)
            Book 0 comments Cited 763 times – based on 0 reviews
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              The Service Encounter: Diagnosing Favorable and Unfavorable Incidents

              Mary Bitner, Bernard Booms, Mary Tetreault (1990)
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                Book Chapter
                Pages: 903-927
                DOI: 10.1007/978-3-8349-9258-1_54
                SO-VID: c526a18a-f2a5-4ae6-9925-fc32562d18ec
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