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About UCL Open: Env.
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      Internes Marketing 

      Gestaltung der internen Kommunikation als Grundlage marktorientierter Veränderungsprozesse — am Beispiel der HYPO-BANK

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      Publisher: Gabler Verlag

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          Dotzler, H.-J./Schick, S, 13. Nachlieferung

          HJ Dotzler (1994)
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            Effizientes Kommunikationsmanagement. Konzepte, Beispiele und Erfahrungen aus der integrierten Unternehmenskommunikation, Stuttgart

            HJ Dotzler (1993)
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              Dienstleistungsqualität. Konzepte — Methoden — Erfahrungen, 2. Aufl., Wiesbaden

              HJ Dotzler (1995)
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                Book Chapter
                Publication date (Print): 1999
                Pages: 665-681
                DOI: 10.1007/978-3-663-05973-8_28
                SO-VID: 905efaee-91ce-4887-bda2-2d545300d78e
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