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Internes Marketing
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Editor(s):
Manfred Bruhn
Publication date
(Print):
1999
Publisher:
Gabler Verlag
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ISBN (Print):
978-3-663-05974-5
ISBN (Electronic):
978-3-663-05973-8
Publication date (Print):
1999
DOI:
10.1007/978-3-663-05973-8
SO-VID:
a2ee119a-5c5b-43ff-b965-c67a5d047063
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Book chapters
pp. 69
Dienstleistungsmarketing fängt beim Mitarbeiter an
pp. 665
Gestaltung der internen Kommunikation als Grundlage marktorientierter Veränderungsprozesse — am Beispiel der HYPO-BANK
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