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554
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Werbetheorie und Werbeentscheidung
Die Werbevorplanung
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Author(s):
Folkard Edler
Publication date
(Print):
1966
Publisher:
Gabler Verlag
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Hogrefe Medicine
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A Model for Predictive Measurements of Advertising Effectiveness
Robert J. Lavidge
,
Gary Steiner
(1961)
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Quality and Competition : An Essay in Economic Theory
Lawrence J. Abbott
(1955)
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The Economic Effects of Advertisement
Dorothea Braithwaite
(1928)
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Book Chapter
Publication date (Print):
1966
Pages
: 27-104
DOI:
10.1007/978-3-663-05468-9_2
SO-VID:
58ac6372-9795-4f07-82d4-457dd9cde6e6
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Book chapters
pp. 11
Einleitung
pp. 27
Die Werbevorplanung
pp. 105
Entscheidungsmodelle der Werbeplanung
pp. 255
Die Grenzen der isolierten Werbeplanung
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