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Diskurs und Ökonomie
Gender Marketing: Ideologiekritische Diskursanalyse einer Kuppelproduktion
other
Author(s):
Gertraude Krell
Publication date
(Print):
2009
Publisher:
VS Verlag für Sozialwissenschaften
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UCL: UN SDG 05 Gender Equality
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Organization Science, Managers, and Language Games
Raymond F Zammuto
,
W. Astley
(1992)
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MANAGEMENT FASHION.
E. Abrahamson
(1996)
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Critical discourse analysis
N. FAIRCLOUGH
,
N Fairclough
,
Norman Fairclough
(1995)
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Book Chapter
Publication date (Print):
2009
Pages
: 203-224
DOI:
10.1007/978-3-531-91914-0_9
SO-VID:
3910945c-adee-403b-9f12-140ca2ad8848
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Book chapters
pp. 9
Einleitung: Diskursforschung und Ökonomie
pp. 37
Der linguistic turn in der Managementforschung
pp. 63
Narrative, Diskurse und Organisationsforschung
pp. 85
Was ist eine Institution?
pp. 109
Ökonomen leben in Metaphern
pp. 125
Die Konstruktion der Wirtschaft durch das Rechnungswesen
pp. 153
Linguistische Diskursanalyse und ihre Anwendung auf die Wirtschaftskommunikation
pp. 177
Kundenkommunikation in Call Centern des Finanzdienstleistungssektors: Konversationsanalytische Zugänge zum Reden über Geld
pp. 203
Gender Marketing: Ideologiekritische Diskursanalyse einer Kuppelproduktion
pp. 225
Geschichten als Signale: Zur diskursiven Konstruktion von Märkten
pp. 245
Finanzmarktöffentlichkeiten. Die funktionale Beziehung zwischen Finanzmarkt und öffentlichem Diskurs
pp. 267
Qualitätskonvention als Diskursordnungen in Märkten
pp. 293
„Thank you for your creativity!“: „Arbeit“ und „Kreativität“ im Diskurs der Creative Industries
pp. 317
„Von Wissensbilanzen und Benchmarking“: Die fortschreitende Ökonomisierung der Universitäten. Eine Diskursanalyse
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