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Handbook of Marketing Decision Models
The Past, the Present and the Future of Marketing Decision Models
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Author(s):
Berend Wierenga
Publication date
(Print):
2008
Publisher:
Springer US
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Exponential Random Graph Models
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A Logit Model of Brand Choice Calibrated on Scanner Data
John Little
,
Peter M. Guadagni
(1983)
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On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing
Werner Reinartz
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V. Kumar
(2000)
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E-Customization
Carl Mela
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Asim Ansari
(2003)
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Book Chapter
Publication date (Print):
2008
Pages
: 3-20
DOI:
10.1007/978-0-387-78213-3_1
SO-VID:
8da31fd7-98fc-4173-9170-853cb10d0511
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Book chapters
pp. 3
The Past, the Present and the Future of Marketing Decision Models
pp. 23
Developments in Conjoint Analysis
pp. 55
Interactive Consumer Decision Aids
pp. 81
Advertising Models
pp. 107
Sales Promotion Models
pp. 163
Models for Sales Management Decisions
pp. 211
Modeling Competitive Responsiveness
pp. 255
Models of Customer Value
pp. 291
Decision Models for Customer Relationship Management (CRM)
pp. 327
Marketing Models for Electronic Commerce
pp. 373
Time-Series Models in Marketing
pp. 399
Neural Nets and Genetic Algorithms in Marketing
pp. 437
Decision Models for the Movie Industry
pp. 469
Strategic Marketing Decision Models for the Pharmaceutical Industry
pp. 501
Models for the Financial-Performance Effects of Marketing
pp. 527
Marketing Engineering: Models that Connect with Practice
pp. 561
Advances in Marketing Management Support Systems
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