Religiosity in the Abandoned Apple Newton Brand Community

Muñiz Jr., Albert M.; Schau, Hope Jensen

doi:10.1086/426607

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Religiosity in the Abandoned Apple Newton Brand Community

Author(s): Albert M. Muñiz Jr. , Hope Jensen Schau

Publication date Created: March 2005

Publication date (Print): March 2005

Journal: Journal of Consumer Research

Publisher: University of Chicago Press

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Title: Journal of Consumer Research

Abbreviated Title: J CONSUM RES

Publisher: University of Chicago Press

ISSN (Print): 0093-5301

ISSN (Electronic): 1537-5277

Publication date Created: March 2005

Publication date (Print): March 2005

Volume: 31

Issue: 4

Pages: 737-747

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DOI: 10.1086/426607

SO-VID: f633d787-bb90-483c-8223-a595844a2278

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Religiosity in the Abandoned Apple Newton Brand Community

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