For Publishers
DiscoveryMetadataPeer reviewHostingPublishing
For Researchers
JoinPublishReviewCollect
Register
Blog
About
Search
Advanced search
My ScienceOpen
Search
For Publishers
For Researchers
Blog
About
1
views
76
references
 Top references
cited by
6
    
0 reviews
 Review
0
comments
 Comment
0
recommends
+1 Recommend
0 collections
    0
    shares
      3,065
      similar
       All similar
      • Record: found
      • Abstract: not found
      • Article: not found

      NAVIGATING ONLINE BRAND ADVOCACY (OBA): AN EXPLORATORY ANALYSIS

      Author(s): 1 , 2 , 3
      Publication date Created:
      Publication date (Electronic):
      Journal: Journal of Marketing Theory and Practice
      Publisher: Informa UK Limited

      Read this article at

      ScienceOpenPublisher
      Bookmark
          There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

          Related collections

          Most cited references76

          • Record: found
          • Abstract: not found
          • Article: not found

          Users of the world, unite! The challenges and opportunities of Social Media

          Andreas Kaplan, Michael Haenlein (2010)
          Article 0 comments Cited 881 times – based on 0 reviews     Review now
            Bookmark
            • Record: found
            • Abstract: not found
            • Article: not found

            Brand Community

            Albert Muniz, Thomas O'Guinn (2001)
            Article 0 comments Cited 869 times – based on 0 reviews     Review now
              Bookmark
              • Record: found
              • Abstract: not found
              • Article: not found

              Consumer-Company Identification: A Framework for Understanding Consumers’ Relationships with Companies

              C.B. Bhattacharya, Sankar Sen (2003)
              Article 0 comments Cited 531 times – based on 0 reviews     Review now
                Bookmark
                All references

                Author and article information

                Journal
                Title: Journal of Marketing Theory and Practice
                Abbreviated Title: Journal of Marketing Theory and Practice
                Publisher: Informa UK Limited
                ISSN (Print): 1069-6679
                ISSN (Electronic): 1944-7175
                Publication date Created: March 02 2018
                Publication date Created: April 03 2018
                Publication date (Electronic): March 02 2018
                Publication date (Print): April 03 2018
                Volume: 26
                Issue: 1-2
                Pages: 99-116
                Affiliations
                [1 ] UWA Business School, The University of Western Australia, Perth, Australia, .
                [2 ] Associate Professor of Marketing, UWA Business School, The University of Western Australia, Perth, Australia, .
                [3 ] Winthrop Professor, UWA Business School, The University of Western Australia, Perth, Australia, .
                Article
                DOI: 10.1080/10696679.2017.1389246
                SO-VID: b4d2d1ae-1041-4222-b629-f976afe863a2
                Copyright © © 2018
                History

                Data availability:

                Comments

                Comment on this article

                scite_

                Similar content3,065

                See all similar

                Cited by6

                See all cited by

                Most referenced authors689

                See all reference authors