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      Consumer-Company Identification: A Framework for Understanding Consumers’ Relationships with Companies

      Author(s): ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Marketing
      Publisher: American Marketing Association (AMA)

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          Consumers and Their Brands: Developing Relationship Theory in Consumer Research

          Susan Fournier (1998)
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            Organizational Images and Member Identification

            Jane Dutton, Janet Dukerich, Celia Harquail (1994)
            Article 0 comments Cited 889 times – based on 0 reviews     Review now
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              WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY.

              C. Fombrun, M. Shanley (1990)
              Article 0 comments Cited 705 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Marketing
                Abbreviated Title: Journal of Marketing
                Publisher: American Marketing Association (AMA)
                ISSN (Print): 0022-2429
                Publication date Created: April 2003
                Publication date (Print): April 2003
                Volume: 67
                Issue: 2
                Pages: 76-88
                Article
                DOI: 10.1509/jmkg.67.2.76.18609
                SO-VID: c10cd3ba-bacc-469c-a530-6aea9bb494cb
                Copyright © © 2003
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