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Author(s):
Heribert Meffert
,
Christoph Burmann
,
Manfred Kirchgeorg
Publication date
(Print):
2015
Publisher:
Springer Fachmedien Wiesbaden
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ISBN (Print):
978-3-658-02343-0
ISBN (Electronic):
978-3-658-02344-7
Publication date (Print):
2015
DOI:
10.1007/978-3-658-02344-7
SO-VID:
9ef97591-18d2-4efb-aec6-1a558bdbf743
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Book chapters
pp. 1
Grundlagen des Marketing
pp. 87
Verhaltens- und Informationsgrundlagen des Marketing
pp. 217
Strategische Marketingplanung
pp. 357
Marketing-Mix
pp. 769
Marketingimplementierung
pp. 811
Marketingcontrolling
pp. 847
Zukunftsperspektiven des Marketing
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