The impact of digital navigation on travel behaviour

Abstract

Digital navigation – the combined use of satellite positioning, digital mapping and route guidance – is in wide use for road travel yet its impact is little understood. Evidence is emerging of significant changes in use of the road network, including diversion of local trips to take advantage of new capacity on strategic roads, and increased use of minor roads. These have problematic implications for investment decisions and for the management of the network. However, the ability of digital navigation to predict estimated time of arrival under expected traffic conditions is a welcome means of mitigating journey time uncertainty, which is one of the undesirable consequences of road traffic congestion. There is very little available information about the impact of digital navigation on travel behaviour, a situation that needs to be remedied to enhance the efficiency of road network operation.