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Markenwert und Markenwertermittlung
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other
Author(s):
Günter Bentele
,
Mark-Steffen Buchele
,
Jörg Hoepfner
,
Tobias Liebert
Publication date
(Print):
2003
Publisher:
Deutscher Universitätsverlag
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Managing brand equity
D. AAKER
,
DA Aaker
,
D Aaker
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(1991)
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Building Strong Brands
A. Aaker David
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DA Aaker
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Aaker DA
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(1996)
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Brand Values Related to Industrial Products
Jacqui King
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Jon Reast
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Paul Michell
(2001)
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Book Chapter
Publication date (Print):
2003
Pages
: 171-208
DOI:
10.1007/978-3-322-99813-2_8
SO-VID:
70232160-a3bf-489d-862b-2a622096276f
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Book chapters
pp. 1
Einleitung
pp. 3
Markenbegriff
pp. 12
Markenwert-Begriff
pp. 36
Darstellung und Bewertung wichtiger Markenbewertungsmodelle
pp. 152
Faktoren des Markenwertes zur Wertbestimmung
pp. 162
Anwendung der Modelle in der Praxis im Spiegel empirischer Untersuchungen
pp. 168
Kurze Zusammenfassung — Schlussfolgerungen
pp. 171
Literaturverzeichnis
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