Fashion brands in the metaverse: Achievements from a marketing perspective

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Author and article information

Contributors

Patricia SanMiguel: (View ORCID Profile)

Teresa Sádaba: (View ORCID Profile)

Journal

Title: Journal of Global Fashion Marketing

Abbreviated Title: Journal of Global Fashion Marketing

Publisher: Informa UK Limited

ISSN (Print): 2093-2685

ISSN (Electronic): 2325-4483

Publication date Created: July 02 2024

Publication date (Electronic): April 05 2024

Publication date (Print): July 02 2024

Volume: 15

Issue: 3

Pages: 320-340

Affiliations

[1 ]ISEM Fashion Business School, University of Navarra, Madrid, Spain

[2 ]Faculty of Communication, Culture and Society, USI Università della Svizzera Italiana, Lugano, Switzerland

Article

DOI: 10.1080/20932685.2024.2331518

SO-VID: 27164f36-21d7-4730-8d89-6f0558dc86d9

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