Publications
Preprints
About UCL Open: Env.
Aims and Scope
Editorial Board
Indexing
APCs
How to cite
Publishing policies
Editorial policy
Peer review policy
Equality, Diversity & Inclusion
About UCL Press
Contact us
Information for authors
How it works
Benefits of publishing with us
Submit
How to submit
Preparing your manuscript
Article types
Open Data
ORCID
APCs
Contributor agreement
Information for reviewers
Review process
How to peer review
Peer review policy
Register Dashboard
Search

Browse
Publications
Preprints
About
About UCL Open: Env.
Aims and Scope
Editorial Board
Indexing
APCs
How to cite
Publishing policies
Editorial policy
Peer review policy
Equality, Diversity & Inclusion
About UCL Press
Contact us
For authors
Information for authors
How it works
Benefits of publishing with us
Submit
How to submit
Preparing your manuscript
Article types
Open Data
ORCID
APCs
Contributor agreement
For reviewers
Information for reviewers
Review process
How to peer review
Peer review policy
My ScienceOpen

Register Dashboard
Search
13
views
26
references
 Top references
cited by
0
    
0 reviews
 Review
0
comments
 Comment
0
recommends
+1 Recommend
0 collections
    0
    shares
      1,561
      similar
       All similar
      • Record: found
      • Abstract: not found
      • Book Chapter: not found
      Kaufentscheidungsprozesse des Konsumenten 

      Kaufentscheidungsprozesse und Marketing

      other
      Author(s):
      Publication date (Print):
      Publisher: Gabler Verlag

      Read this book at

      Publisher
      Buy book
      Bookmark
          There is no author summary for this book yet. Authors can add summaries to their books on ScienceOpen to make them more accessible to a non-specialist audience.

          Related collections

          Most cited references26

          • Record: found
          • Abstract: found
          • Book: found

          A Theory of Cognitive Dissonance

          Leon Festinger (1957)
          Book 0 comments Cited 684 times – based on 0 reviews
            Bookmark
            • Record: found
            • Abstract: not found
            • Article: not found

            A New Approach to Consumer Theory

            Kelvin J. Lancaster (1966)
            Article 0 comments Cited 482 times – based on 0 reviews     Review now
              Bookmark
              • Record: found
              • Abstract: not found
              • Article: not found

              Reference Groups as Perspectives

              Tamotsu Shibutani (1955)
              Article 0 comments Cited 97 times – based on 0 reviews     Review now
                Bookmark
                All references

                Author and book information

                Book Chapter
                Publication date (Print): 1972
                Pages: 21-40
                DOI: 10.1007/978-3-322-88036-9_2
                SO-VID: fb76fe35-af76-4e1d-a4c3-082d925850f7
                History

                Data availability:

                Comments

                Comment on this book

                Book chapters

                Similar content1,561

                See all similar