Browse
Publications
Preprints
About
About UCL Open: Env.
Aims and Scope
Editorial Board
Indexing
APCs
How to cite
Publishing policies
Editorial policy
Peer review policy
Equality, Diversity & Inclusion
About UCL Press
Contact us
For authors
Information for authors
How it works
Benefits of publishing with us
Submit
How to submit
Preparing your manuscript
Article types
Open Data
ORCID
APCs
Contributor agreement
For reviewers
Information for reviewers
Review process
How to peer review
Peer review policy
My ScienceOpen
Sign in
Register
Dashboard
Search
Browse
Publications
Preprints
About
About UCL Open: Env.
Aims and Scope
Editorial Board
Indexing
APCs
How to cite
Publishing policies
Editorial policy
Peer review policy
Equality, Diversity & Inclusion
About UCL Press
Contact us
For authors
Information for authors
How it works
Benefits of publishing with us
Submit
How to submit
Preparing your manuscript
Article types
Open Data
ORCID
APCs
Contributor agreement
For reviewers
Information for reviewers
Review process
How to peer review
Peer review policy
My ScienceOpen
Sign in
Register
Dashboard
Search
7
views
0
references
Top references
cited by
1
Cite as...
0 reviews
Review
0
comments
Comment
0
recommends
+1
Recommend
0
collections
Add to
0
shares
Share
Twitter
Sina Weibo
Facebook
Email
537
similar
All similar
Record
: found
Abstract
: not found
Book
: not found
Kaufentscheidungsprozesse des Konsumenten
other
Author(s):
Roland Schulz
Publication date
(Print):
1972
Publisher:
Gabler Verlag
Read this book at
Publisher
Further versions
oa repository (via OAI-PMH doi match)
Powered by
Buy book
Review
Review book
Invite someone to review
Bookmark
Cite as...
There is no author summary for this book yet. Authors can add summaries to their books on ScienceOpen to make them more accessible to a non-specialist audience.
Related collections
Relief - Revue électronique de littérature française
Author and book information
Book
ISBN (Print):
978-3-409-36891-9
ISBN (Electronic):
978-3-322-88036-9
Publication date (Print):
1972
DOI:
10.1007/978-3-322-88036-9
SO-VID:
b5759612-d467-47e3-b6f4-9ccb03c7e3a8
History
Data availability:
Comments
Comment on this book
Sign in to comment
Book chapters
pp. 15
Das Käuferverhalten im Lichte der Marketing-Theorie
pp. 21
Kaufentscheidungsprozesse und Marketing
pp. 41
Grundmodelle komplexer Kaufentscheidungsprozesse
pp. 119
Möglichkeiten und Grenzen der Weiterentwicklung prozeßorientierter Kaufentscheidungsmodelle
pp. 137
Schlußbetrachtung
Similar content
537
Das Wahrnehmungsverhalten der Konsumenten
Authors:
G. Behrens
Consumer social responsibility. Zur gesellschaftlichen Verantwortung von Konsumenten
Authors:
S. MULLER
Analyse des Konsumenten- und Anbieterverhaltens am Beispiel von regionalen Lebensmitteln
Authors:
S. Dorandt
See all similar
Cited by
1
Literatur
Authors:
Cornelia Eisenstein
See all cited by