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      Handbuch Werbeforschung 

      Werbemittel und -formate: Typologien und Abgrenzungen

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      Author(s): ,
      Publication date (Online):
      Publisher: Springer Fachmedien Wiesbaden

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          Werbung in der Medien- und Informationsgesellschaft

          Gabriele Siegert, Dieter Brecheis (2010)
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            Allgemeine Werbelehre

            R Seyffert (1929)
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              Online-Kommunikation und Werbung

              Gabriele Siegert (2010)
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                Author and book information

                Book Chapter
                Publication date (Print): 2016
                Publication date (Online): September 15 2015
                Pages: 173-182
                DOI: 10.1007/978-3-531-18916-1_8
                SO-VID: faeb4589-6014-451a-8a96-f67dd8413afc
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