Browse
Publications
Preprints
About
About UCL Open: Env.
Aims and Scope
Editorial Board
Indexing
APCs
How to cite
Publishing policies
Editorial policy
Peer review policy
Equality, Diversity & Inclusion
About UCL Press
Contact us
For authors
Information for authors
How it works
Benefits of publishing with us
Submit
How to submit
Preparing your manuscript
Article types
Open Data
ORCID
APCs
Contributor agreement
For reviewers
Information for reviewers
Review process
How to peer review
Peer review policy
My ScienceOpen
Sign in
Register
Dashboard
Search
Browse
Publications
Preprints
About
About UCL Open: Env.
Aims and Scope
Editorial Board
Indexing
APCs
How to cite
Publishing policies
Editorial policy
Peer review policy
Equality, Diversity & Inclusion
About UCL Press
Contact us
For authors
Information for authors
How it works
Benefits of publishing with us
Submit
How to submit
Preparing your manuscript
Article types
Open Data
ORCID
APCs
Contributor agreement
For reviewers
Information for reviewers
Review process
How to peer review
Peer review policy
My ScienceOpen
Sign in
Register
Dashboard
Search
27
views
0
references
Top references
cited by
11
Cite as...
0 reviews
Review
0
comments
Comment
0
recommends
+1
Recommend
0
collections
Add to
0
shares
Share
Twitter
Sina Weibo
Facebook
Email
2,145
similar
All similar
Record
: found
Abstract
: not found
Book
: not found
Werbung in der Medien- und Informationsgesellschaft
other
Author(s):
Gabriele Siegert
,
Dieter Brecheis
Publication date
(Print):
2010
Publisher:
VS Verlag für Sozialwissenschaften
Read this book at
Publisher
Further versions
oa repository (via OAI-PMH doi match)
Powered by
Buy book
Review
Review book
Invite someone to review
Bookmark
Cite as...
There is no author summary for this book yet. Authors can add summaries to their books on ScienceOpen to make them more accessible to a non-specialist audience.
Related collections
Kindheit, Jugend und Entwicklung
Author and book information
Book
ISBN (Print):
978-3-531-16711-4
ISBN (Electronic):
978-3-531-92276-8
Publication date (Print):
2010
DOI:
10.1007/978-3-531-92276-8
SO-VID:
6a4f30c4-2875-429f-8e6c-fcc466f1242e
History
Data availability:
Comments
Comment on this book
Sign in to comment
Book chapters
pp. 17
Einführung: Werbung als Forschungsgegenstand
pp. 67
Historische und gesellschaftliche Rahmenbedingungen der Werbung
pp. 119
Theoretischer Analyserahmen der Werbung in der Medien-und Informationsgesellschaft
pp. 189
Besonderheiten der Werbung für die idealtypischen Felder der I/P-Matrix
pp. 291
Werbung und gesellschaftliche Kommunikation: Resümée und Ausblick
Similar content
2,145
Stereotype? Frauen und Männer in der Werbung
Authors:
Qualitäten der Werbung – Qualitäten der Werbeforschung
Authors:
W. Seufert
Informationshabitus und Lernen in der Informationsgesellschaft
Authors:
See all similar
Cited by
11
Die Kommunikationswissenschaft als Ombudsfach?
Authors:
Hannes Haas
,
Petra Herczeg
Werbung als medienökonomischer Faktor
Authors:
Gabriele Siegert
Werbung – Ethik – Moral
Authors:
Hannes Haas
,
Petra Herczeg
,
Kathrin Karsay
See all cited by