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About UCL Open: Env.
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About UCL Press
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      Grundlagen der Betriebswirtschaftslehre 

      Die Absatzplanung

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      Publisher: Springer Berlin Heidelberg

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          Marketing Management: Analysis, Planning and Control

          Ph Kotler (1974)
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            Publication date (Print): 1984
            Pages: 64-88
            DOI: 10.1007/978-3-642-61997-7_5
            SO-VID: de4c9b6b-f33e-4f40-9000-65f972e4a2f3
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