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Toolbox Kommunikationsmanagement : Denkwerkzeuge und Methoden für die Steuerung der Unternehmenskommunikation
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Author(s):
Ansgar Zerfaß
,
Sophia Charlotte Volk
Publication date
(Print):
2019
Publisher:
Springer Fachmedien Wiesbaden
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Informationspraxis
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Book
ISBN (Print):
978-3-658-24257-2
ISBN (Electronic):
978-3-658-24258-9
Publication date (Print):
2019
DOI:
10.1007/978-3-658-24258-9
SO-VID:
dbbd5d4f-ece3-40c7-9f05-b6140a07a842
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Book chapters
pp. 1
Der Beitrag von Kommunikation zur Wertschöpfung
pp. 13
Eine Toolbox für das Kommunikationsmanagement
pp. 27
Analysetools
pp. 89
Planungstools
pp. 139
Umsetzungstools
pp. 181
Evaluationstools
pp. 219
Neue Tools für das Kommunikationsmanagement
pp. 257
Anwendungsbeispiele aus der Unternehmenspraxis
pp. 279
Erfolgsfaktoren für den Einsatz von Tools
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