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      • Record: found
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      Handbuch Werbeforschung 

      Stereotype als Verkehrsmittel der Werbung

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      Publisher: Springer Fachmedien Wiesbaden

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          Die Realität der Massenmedien

          Niklas Luhmann (1996)
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            Psychological status of the script concept.

            Robert Abelson (1981)
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              A meta-analysis of gender roles in advertising

              Martin Eisend (2010)
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                Book Chapter
                Publication date (Print): 2016
                Publication date (Online): September 15 2015
                Pages: 199-217
                DOI: 10.1007/978-3-531-18916-1_10
                SO-VID: d6cb6205-8b2e-411c-90cc-723210e65a77
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