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Handbook of Research on Consumption, Media, and Popular Culture in the Global Age :
Popular Culture and Iconology
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Abstract
This chapter intends to take a look at the concept of iconology with a focus on how it evolved into today's iconicity within the framework of cultural studies, media studies, and women's studies. The relation of icons to popularity and popular culture is paid special attention since icons are the best symbols of the zeitgeist of the era they belong to. The main theory of the literature study is taken from art history, that is Erwin Panofsky's study of iconology, and it is implemented into popular culture which can be summarized as a process of reading contemporary icons as works of art.
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Most cited references15
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Iconic Consciousness: The Material Feeling of Meaning
Jeffrey Alexander (2008)
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Image, Medium, Body: A New Approach to Iconology
Hans Belting (2005)
