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      Influencer Relations 

      Influencer Relations: Ein Leitfaden für gelungene Markenkommunikation in sozialen Netzwerken

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      Publisher: Springer Fachmedien Wiesbaden

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          Vertrauen und Glaubwürdigkeit als konstituierende Elemente der Unternehmenskommunikation

          Christoph Hubig (2014)
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            Grundlagen der Public Relations : Eine kommunikationswissenschaftliche Einführung

            Ulrike Röttger, Joachim Preusse, Jana Schmitt (2014)
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              Agile Markenführung. Wie Sie Ihre Marke stark machen für dynamische Märkte

              A. Bruce (2016)
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                Book Chapter
                Publication date (Print): 2018
                Publication date (Online): April 06 2018
                Pages: 251-264
                DOI: 10.1007/978-3-658-21188-2_16
                SO-VID: b8326ade-e5ca-4ed0-9b40-c38f28fee751
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