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Grundlagen der Public Relations : Eine kommunikationswissenschaftliche Einführung
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Author(s):
Ulrike Röttger
,
Joachim Preusse
,
Jana Schmitt
Publication date
(Print):
2014
Publisher:
VS Verlag für Sozialwissenschaften
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Related collections
Special issue: Considering EU External Relations After Brexit
Author and book information
Book
ISBN (Print):
978-3-531-19964-1
ISBN (Electronic):
978-3-531-19965-8
Publication date (Print):
2014
DOI:
10.1007/978-3-531-19965-8
SO-VID:
a28c06ab-ab17-4442-b2ab-e02d7e0be7f4
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Book chapters
pp. 17
Public Relations als Forschungsgegenstand
pp. 65
PR im Kontext der Mediengesellschaft
pp. 113
Public Relations als Organisationsfunktion
pp. 149
Zentrale Bezugsgrößen der PR
pp. 183
Prozesse und Aufgaben der PR
pp. 247
Akteure – PR als Beruf
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