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Werbung bei Jugendlichen
Grundlagen der Umwerbung Jugendlicher
other
Author(s):
Johannes Renner
Publication date
(Print):
1972
Publisher:
Gabler Verlag
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Kindheit, Jugend und Entwicklung
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Das Verhalten der Verbraucher und Unternehmer
G KATONA
,
G Katona
,
G Katona
(1960)
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Konsum und Nachfrage
E. Streissler
(1966)
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Die Seele im technischen Zeitalter. Sozialpsychologische Probleme in der industriellen Gesellschaft
A. GEHLEN
(1957)
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Book Chapter
Publication date (Print):
1972
Pages
: 65-101
DOI:
10.1007/978-3-663-12906-6_5
SO-VID:
9aa4c7d0-5017-4af5-8f58-80d8bf3ba3a7
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Book chapters
pp. 11
Einführung
pp. 13
Zum Begriff der „Jugend“
pp. 30
Wirtschaftliche Grunddaten
pp. 58
Die Stellung der Jugend in der Gesellschaft
pp. 65
Grundlagen der Umwerbung Jugendlicher
pp. 102
Praxis der Umwerbung Jugendlicher
pp. 147
Besondere Aspekte bei der Umwerbung Jugendlicher
pp. 163
Zusammenfassung
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