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      Absatzpolitik und Distribution 

      Marktforschung und Werbeplanung

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      Gabler Verlag

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          Grundlagen der Betriebswirtschaftslehre

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            Absatzwerbung

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              Umfragen in der Massengesellschaft

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                1967
                : 113-136
                10.1007/978-3-663-02954-0_6
                918ed8cb-7e4c-48ff-ac20-369fb86c86fb
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