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Absatzpolitik und Distribution
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Editor(s):
Johannes Bidlingmaier
,
Helmut Jacobi
,
Edgar W. Uherek
Publication date
(Print):
1967
Publisher:
Gabler Verlag
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Related collections
Renewable Energy – Distribution Grid
Author and book information
Book
ISBN (Print):
978-3-663-01041-8
ISBN (Electronic):
978-3-663-02954-0
Publication date (Print):
1967
DOI:
10.1007/978-3-663-02954-0
SO-VID:
4fc2c681-027b-409e-b0c1-ed4e5c74b110
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Book chapters
pp. 17
Organisation und Planung unter dem Primat der Absatzpolitik
pp. 29
Standortwahl und Absatzpolitik
pp. 63
Werbung und Absatzpolitik
pp. 77
Liquidität und Absatzpolitik
pp. 95
Marktforschung und Preispolitik
pp. 113
Marktforschung und Werbeplanung
pp. 137
Marktforschung und Produktgestaltung
pp. 155
Marktforschung und Absatzmethode
pp. 177
Entwicklungstendenzen der Waren- und Kaufhäuser
pp. 209
Entwicklungstendenzen der Selbstbedienungs- und Discountgeschäfte
pp. 237
Entwicklungstendenzen der Versandhandlungen
pp. 265
Entwicklungstendenzen der Filialunternehmen
pp. 295
Der moderne Großhandel zwischen Ausschaltung und Renaissance
pp. 311
Der Großhandel im Spiegel der Handelszählung von 1960
pp. 331
Entwicklungstendenzen im Außenhandel
pp. 353
Begriff und Formen der Kooperation im Handel
pp. 397
Entwicklungstendenzen der Einkaufsgenossenschaften und freiwilligen Gruppen
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