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Die Bestimmung der Repositionierungsintensität von Marken
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Author(s):
Tobias Recke
Publication date
(Print):
2011
Publisher:
Gabler
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Book
ISBN (Print):
978-3-8349-2689-0
ISBN (Electronic):
978-3-8349-6413-7
Publication date (Print):
2011
DOI:
10.1007/978-3-8349-6413-7
SO-VID:
85632a6d-0c9e-44c0-95b1-f0e91eb91330
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Book chapters
pp. 1
Die Gestaltung der Repositionierungsintensität als Herausforderung an die Markenführung
pp. 30
Netzwerke als Ansatz zur Bestimmung der Repositionierungsintensität von Marken
pp. 252
Empirische Bestimmung der Repositionierungsintensität von Marken
pp. 387
Schlussbetrachtung
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