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Betriebswirtschaftliche Warentypologie
Der Gegenstand dieser Untersuchung: Die Waren
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Author(s):
Hans Knoblich
Publication date
(Print):
1969
Publisher:
VS Verlag für Sozialwissenschaften
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Die Aufgabe der Absatzwirtschaft
Erich Schäfer
(1950)
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Allgemeine Betriebswirtschaftslehre
M. R. Lehmann
(1956)
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Funktionen und Risiken des Warenhandels
Karl Oberparleiter
(1955)
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Book Chapter
Publication date (Print):
1969
Pages
: 14-23
DOI:
10.1007/978-3-663-02369-2_1
SO-VID:
853eb946-5e80-4ba0-bdab-a5305b9ebdf8
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Book chapters
pp. 14
Der Gegenstand dieser Untersuchung: Die Waren
pp. 24
Allgemeines über die typologische Betrachtungsweise in der Betriebswirtschaftslehre
pp. 42
Die Theorie der Typenbildung unter Berücksichtigung der Warentypologie
pp. 61
Exkurs: Warenordnungen in der wirtschaftswissenschaftlichen Literatur
pp. 86
Die typologischen Warenmerkmale
pp. 120
Die Bildung von Warentypen (dargestellt an ausgewählten Beispielen)
pp. 149
Beispiele aus dem Gebiet der Absatzorganisation
pp. 160
Beispiele aus dem Gebiet der Absatzpolitik
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