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      Theorie und Praxis des Dienstleistungsmarketing : Aktuelle Konzepte und Entwicklungen 

      Nutzungsprozesse – Die vernachlässigte Seite der Wertschöpfung

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      Publisher: Springer Fachmedien Wiesbaden

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          Service-dominant logic: continuing the evolution

          Stephen Vargo, Robert F. Lusch (2008)
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            Evolving to a New Dominant Logic for Marketing

            Stephen Vargo, Robert F. Lusch (2004)
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              Managing the co-creation of value

              Adrian Payne, Kaj Storbacka, Pennie Frow (2008)
              Article 0 comments Cited 518 times – based on 0 reviews     Review now
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                Publication date (Print): 2013
                Pages: 1-25
                DOI: 10.1007/978-3-8349-6869-2_1
                SO-VID: 7808fdba-e752-4243-93ab-67a0fc1efc1d
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