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Produktentwicklung mit virtuellen Communities
Möglichkeiten der Lead-User-Identifikation in Online-Medien
other
Author(s):
Holger Ernst
,
Jan Henrik Soll
,
Martin Spann
Publication date
(Print):
2004
Publisher:
Gabler Verlag
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Brand Community
Albert Muniz
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Thomas O'Guinn
(2001)
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Efficient Capital Markets: A Review of Theory and Empirical Work
Eugene Fama
(1970)
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Lead Users: A Source of Novel Product Concepts
Eric von Hippel
(1986)
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Book Chapter
Publication date (Print):
2004
Pages
: 121-140
DOI:
10.1007/978-3-322-84540-5_6
SO-VID:
762efddc-6f0c-4f37-af19-404f6444a530
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Book chapters
pp. 121
Möglichkeiten der Lead-User-Identifikation in Online-Medien
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