Browse
Publications
Preprints
About
About UCL Open: Env.
Aims and Scope
Editorial Board
Indexing
APCs
How to cite
Publishing policies
Editorial policy
Peer review policy
Equality, Diversity & Inclusion
About UCL Press
Contact us
For authors
Information for authors
How it works
Benefits of publishing with us
Submit
How to submit
Preparing your manuscript
Article types
Open Data
ORCID
APCs
Contributor agreement
For reviewers
Information for reviewers
Review process
How to peer review
Peer review policy
My ScienceOpen
Sign in
Register
Dashboard
Search
Browse
Publications
Preprints
About
About UCL Open: Env.
Aims and Scope
Editorial Board
Indexing
APCs
How to cite
Publishing policies
Editorial policy
Peer review policy
Equality, Diversity & Inclusion
About UCL Press
Contact us
For authors
Information for authors
How it works
Benefits of publishing with us
Submit
How to submit
Preparing your manuscript
Article types
Open Data
ORCID
APCs
Contributor agreement
For reviewers
Information for reviewers
Review process
How to peer review
Peer review policy
My ScienceOpen
Sign in
Register
Dashboard
Search
9
views
11
references
Top references
cited by
0
Cite as...
0 reviews
Review
0
comments
Comment
0
recommends
+1
Recommend
0
collections
Add to
0
shares
Share
Twitter
Sina Weibo
Facebook
Email
872
similar
All similar
Record
: found
Abstract
: not found
Book Chapter
: not found
Grundlagen der Betriebswirtschaftslehre
Die Absatzmethoden
other
Author(s):
Erich Gutenberg
Publication date
(Print):
1984
Publisher:
Springer Berlin Heidelberg
Read this book at
Publisher
Buy book
Review
Review book
Invite someone to review
Bookmark
Cite as...
There is no author summary for this book yet. Authors can add summaries to their books on ScienceOpen to make them more accessible to a non-specialist audience.
Related collections
Hogrefe Medicine
Most cited references
11
Record
: found
Abstract
: not found
Book
: not found
Die Aufgabe der Absatzwirtschaft
Erich Schäfer
(1950)
0
comments
Cited
29
times
– based on
0
reviews
Bookmark
Record
: found
Abstract
: not found
Book
: not found
Management Science in Marketing
DB Montgomery
,
D.B MONTGOMERY
,
D.B. Montgomery
(1969)
0
comments
Cited
5
times
– based on
0
reviews
Bookmark
Record
: found
Abstract
: not found
Book
: not found
Wandlungen in den Betriebs- und Finanzierungsformen des deutschen Außenhandels
M Lohmann
,
M LOHMANN
(1938)
0
comments
Cited
4
times
– based on
0
reviews
Bookmark
All references
Author and book information
Book Chapter
Publication date (Print):
1984
Pages
: 104-181
DOI:
10.1007/978-3-642-61997-7_7
SO-VID:
69b1ee60-37bd-4a25-be9a-ad15d8cc5810
History
Data availability:
Comments
Comment on this book
Sign in to comment
Book chapters
pp. 1
Einleitung
pp. 7
Die Absatzeinflußgrößen
pp. 15
Das absatzpolitische Risiko
pp. 36
Die absatzpolitische Information
pp. 64
Die Absatzplanung
pp. 89
Die innerbetriebliche Absatzorganisation
pp. 104
Die Absatzmethoden
pp. 181
Die Preispolitik
pp. 355
Die Werbung
pp. 508
Die Produktgestaltung
pp. 612
Die optimale Kombination des absatzpolitischen Instrumentariums
Similar content
872
Doping in der Universität!? Eine rezeptfreie Betrachtung der Implementierung von Dopingprävention in die universitäre Sport-Lehramtsausbildung
Authors:
K. PÖPPEL
Die Arten der Laubmoose (Bryineae) Schwedens und Norwegens. Bihang till Kongliga Svenska Vetenskaps-Akademiens Handlingar, P. A.
Authors:
NC. Kindberg
Die Bedeutung von Metakognitionen fur das Verstandnis und die Psychotherapie von Zwang
Authors:
Angelika Neumann
,
Edgar Geissner
See all similar