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      Marketingmanagement 

      Marktorientierung der Unternehmenskultur

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      Gabler Verlag

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          Market Orientation: The Construct, Research Propositions, and Managerial Implications

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            The Effect of a Market Orientation on Business Profitability

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              PEOPLE AND ORGANIZATIONAL CULTURE: A PROFILE COMPARISON APPROACH TO ASSESSING PERSON-ORGANIZATION FIT.

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                Book Chapter
                2003
                : 1073-1086
                10.1007/978-3-322-92087-4_23
                6310b77d-cbe6-4830-9e95-7e9afcf1efe0
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