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      Zielgruppengerechte Gesundheitskommunikation 

      Social Marketing und Kampagnen in der Prävention und Gesundheitsaufklärung

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      Publisher: VS Verlag für Sozialwissenschaften

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          Public Communication Campaigns

          R. RICE, RE Rice, W.J. McGUIRE … (1989)
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            Social Marketing: An Approach to Planned Social Change

            Philip Kotler, Gerald Zaltman (1971)
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              Social Marketing. Strategies for Changing Behavior

              Philip KOTLER, P Kotler (1989)
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                Publication date (Print): 2009
                Pages: 199-217
                DOI: 10.1007/978-3-531-91476-3_10
                SO-VID: 58651aee-9740-426d-a104-4ef683acc57f
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