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      Handbuch Werbeforschung 

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      Publisher: Springer Fachmedien Wiesbaden

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          Prospect Theory: An Analysis of Decision under Risk

          Daniel Kahneman, Amos Tversky (1979)
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            From Intentions to Actions: A Theory of Planned Behavior

            Icek Ajzen (1985)
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              Framing: Toward Clarification of a Fractured Paradigm

              Robert M. Entman (1993)
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                Book Chapter
                Publication date (Print): 2016
                Publication date (Online): September 15 2015
                Pages: 669-688
                DOI: 10.1007/978-3-531-18916-1_29
                SO-VID: 3ab0a523-e94a-40ec-a82b-64b1d9bf9936
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