Browse
Publications
Preprints
About
About UCL Open: Env.
Aims and Scope
Editorial Board
Indexing
APCs
How to cite
Publishing policies
Editorial policy
Peer review policy
Equality, Diversity & Inclusion
About UCL Press
Contact us
For authors
Information for authors
How it works
Benefits of publishing with us
Submit
How to submit
Preparing your manuscript
Article types
Open Data
ORCID
APCs
Contributor agreement
For reviewers
Information for reviewers
Review process
How to peer review
Peer review policy
My ScienceOpen
Sign in
Register
Dashboard
Search
Browse
Publications
Preprints
About
About UCL Open: Env.
Aims and Scope
Editorial Board
Indexing
APCs
How to cite
Publishing policies
Editorial policy
Peer review policy
Equality, Diversity & Inclusion
About UCL Press
Contact us
For authors
Information for authors
How it works
Benefits of publishing with us
Submit
How to submit
Preparing your manuscript
Article types
Open Data
ORCID
APCs
Contributor agreement
For reviewers
Information for reviewers
Review process
How to peer review
Peer review policy
My ScienceOpen
Sign in
Register
Dashboard
Search
20
views
0
references
Top references
cited by
2
Cite as...
0 reviews
Review
0
comments
Comment
0
recommends
+1
Recommend
0
collections
Add to
0
shares
Share
Twitter
Sina Weibo
Facebook
Email
1,279
similar
All similar
Record
: found
Abstract
: not found
Book
: not found
Die Gruppendiskussion in der Marktforschung
other
Author(s):
Ingo Dammer
,
Frank Szymkowiak
Publication date
(Print):
1998
Publisher:
VS Verlag für Sozialwissenschaften
Read this book at
Publisher
Further versions
oa repository (via OAI-PMH doi match)
Powered by
Buy book
Review
Review book
Invite someone to review
Bookmark
Cite as...
There is no author summary for this book yet. Authors can add summaries to their books on ScienceOpen to make them more accessible to a non-specialist audience.
Related collections
Hogrefe Medicine
Author and book information
Book
ISBN (Print):
978-3-531-13317-1
ISBN (Electronic):
978-3-322-96390-1
Publication date (Print):
1998
DOI:
10.1007/978-3-322-96390-1
SO-VID:
582e2b16-58fc-449f-8c46-cc0ce6d494dd
History
Data availability:
Comments
Comment on this book
Sign in to comment
Book chapters
pp. 7
Was Sie hier erwartet
pp. 15
Die Gruppe, das scheinbar selbstverständliche Ding
pp. 30
Gruppendiskussionen aus Sicht der Morphologischen Markt- und Medienpsychologie
pp. 59
Zur Handhabung der Gruppendynamik
pp. 75
Moderationstechniken
pp. 99
Dokumentation
pp. 110
Auswertung
pp. 140
Zusammenfassung
pp. 150
Literaturverzeichnis
Similar content
1,279
Marktforschung. 3. Auflage.
Authors:
H. Böhler
»Marktforschung in Europa« (s. u.) S.207-212 und »Wirtschaftsdienst«, Hamburgisches Welt-Wirtschafts-Archiv
Authors:
C Kapferer
Marktforschung und marketing management
Authors:
Claudia Mennicken
See all similar
Cited by
2
Allgemeine Methodenlehre
Authors:
Gerhard Raab
,
Alexander Unger
,
Fritz Unger
Gruppendiskussion
Authors:
Brigitte Liebig
,
Iris Nentwig-Gesemann
See all cited by