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      Handbuch Werbeforschung 

      Wirkung von Humor in der Werbung

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      Publisher: Springer Fachmedien Wiesbaden

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          The need for cognition.

          John T. Cacioppo, Richard E Petty (1982)
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            A meta-analysis of humor in advertising

            Martin Eisend (2009)
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              The Impact of Humor in Advertising: A Review

              Charles Gulas, Marc Weinberger (1992)
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                Author and book information

                Book Chapter
                Publication date (Print): 2016
                Publication date (Online): September 15 2015
                Pages: 473-492
                DOI: 10.1007/978-3-531-18916-1_21
                SO-VID: 5151ea06-e296-46ba-8547-5f7852446cc1
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