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Grundlagen der Public Relations : Eine kommunikationswissenschaftliche Einführung
Public Relations als Organisationsfunktion
other
Author(s):
Ulrike Röttger
,
Joachim Preusse
,
Jana Schmitt
Publication date
(Online):
April 05 2014
Publisher:
VS Verlag für Sozialwissenschaften
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Special issue: Considering EU External Relations After Brexit
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Postmodern Values in Public Relations
Derina Holtzhausen
(2000)
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Steuerung, Reflexierung und Interpenetration: Kernelemente einer strukturationstheoretisch begründeten PR-Theorie
Otfried Jarren
,
Ulrike Röttger
(2009)
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Dancers in the dark: The myth of rationality in public relations
Stefan Wehmeier
(2006)
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Book Chapter
Publication date (Print):
2014
Publication date (Online):
April 05 2014
Pages
: 113-148
DOI:
10.1007/978-3-531-19965-8_3
SO-VID:
4b7920d0-effd-4881-b628-80ab6c982fbe
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Book chapters
pp. 17
Public Relations als Forschungsgegenstand
pp. 65
PR im Kontext der Mediengesellschaft
pp. 113
Public Relations als Organisationsfunktion
pp. 149
Zentrale Bezugsgrößen der PR
pp. 183
Prozesse und Aufgaben der PR
pp. 247
Akteure – PR als Beruf
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