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About UCL Open: Env.
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      Präferenzmessung in der Online Medien-Distribution 

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      Publisher: Deutscher Universitätsverlag

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          Prospect Theory: An Analysis of Decision under Risk

          Daniel Kahneman, Amos Tversky (1979)
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            The Norm of Reciprocity: A Preliminary Statement

            Alvin W. Gouldner (1960)
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              A Theory of Cognitive Dissonance

              Leon Festinger (1957)
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                Publication date (Print): 2005
                Pages: 205-220
                DOI: 10.1007/978-3-322-81928-4_9
                SO-VID: 418daf05-d190-412a-92d6-fcd2236dc32d
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