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Dienstleistungsmarketing
other
Author(s):
Heribert Meffert
,
Manfred Bruhn
Publication date
(Print):
2000
Publisher:
Gabler Verlag
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Book
ISBN (Print):
978-3-322-94834-2
ISBN (Electronic):
978-3-322-94833-5
Publication date (Print):
2000
DOI:
10.1007/978-3-322-94833-5
SO-VID:
3bc3743e-2bc4-435d-aca1-06c7d81c61c7
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Book chapters
pp. 1
Gegenstand und Besonderheiten des Dienstleistungsmarketing
pp. 59
Theoretische Grundlagen des Dienstleistungsmarketing
pp. 81
Informationsgrundlagen des Dienstleistungsmarketing
pp. 123
Strategisches Dienstleistungsmarketing
pp. 205
Qualitätsmanagement im Dienstleistungsbereich
pp. 275
Operatives Dienstleistungsmarketing
pp. 455
Internationales Dienstleistungsmarketing
pp. 499
Implementierung des Dienstleistungsmarketing
pp. 523
Entwicklungstendenzen des Dienstleistungsmarketing
pp. 531
Fallstudien zum Dienstleistungsmarketing
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Neue Herausforderungen an das Dienstleistungsmarketing
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FW Nerdinger
Implementierung des Dienstleistungsmarketing
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4
Einfluss der normativen Erwartungen auf die Transaktionsqualität — Bedeutung der Beziehungsqualität
Authors:
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Service Engineering: Ein Rahmenkonzept für die systematische Entwicklung von Dienstleistungen
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Fabrikprozesse und -systeme
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Michael Schenk
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Egon Müller
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