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      Marketingmanagement 

      Preispolitik

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      Author(s): ,
      Publication date (Print):
      Publisher: Gabler Verlag

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          Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence

          Valarie A. Zeithaml (1988)
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            Mental Accounting and Consumer Choice

            Richard H. Thaler (1985)
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              Toward a positive theory of consumer choice

              Richard H. Thaler (1980)
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                Publication date (Print): 2003
                Pages: 549-617
                DOI: 10.1007/978-3-322-92087-4_11
                SO-VID: 3adc9d82-e5bf-4375-b0de-f5ef1c5af6fd
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