The Comparison of Fast-Food and Slow-Food Movements in Terms of Gastronomic Aspects

Abstract

The new lifestyles that have emerged as a consequence of the changes in the social and economic structures of existing communities in the world bring along the rules and value judgments of the communities. The lifestyle of individuals plays an important role in their food and beverage choices and consumptions (Özçelik & Sürücüoğlu, 1998). Particularly in our current era, along with the phenomenon called globalization, it is observed that individuals have been trying to be faster in food and beverage selection and consumption, as in every subject, and they turn into a kind of speed enthusiast. Therefore, the fast food movement, which has become the symbol of speed as well as globalization, has also been the struggle area of those who are uncomfortable with this situation (Tayfun & Tokmak, 2007).The slow food movement, which has advocated that the most important thing to do for healthy eating and drinking habits is to gain eating and drinking habits with pleasure and to use natural, local food and beverage products, as opposed to the fast paced lifestyle, has started to spread and be adopted by the societies since the day it came out (Özgen & Süren, 2019). Starting from this point of view, in terms of social change, the fast food movement, which is the symbol of industrial food and beverage consumption, and the slow food movement, which is the symbol of local consumption, have been in struggle with each other.